Image: Generalitat de Catalunya

Image: Generalitat de Catalunya

"Art in Social Media" is the thematic proposed for the 12th edition of the Itaú Visual Arts Award created in Buenos Aires, in its Art and Technology section. The category, inaugurated six years ago, aims at the visibility and reflection of artistic proposals by emerging Argentine artists conceived for new media and materialities. The finalists are part of an interesting exhibition at Espacio Byte, an online museum dedicated to Argentine and international digital art.

The selected works are based on the role of social media during the pandemic, fostering the connection between people, and a way of relating to the world unthinkable a few years ago. Social media was the main, and perhaps the only, way in which people could -and had the need- to show their personality, and thus relate to their environment. The most interesting thing about "Art in Social Media" is that the works are placed in different social media and other interactive platforms to intervene directly on the medium, and at the same time reflect its interactive nature.

"Proyecto Salto de Fe“, 2018

"VERDE", 2021

On October 30, the Night of the Museums was held in the city of Buenos Aires, one of the most anticipated events of the year in which more than 100 museums, emblematic buildings, and cultural spaces participate. As part of this celebration, Espacio Byte, the first digital museum in Argentina, participated in two online exhibitions: "Cánones Alterados" (Altered Canons) and "Juega Bajo Tu Propio Riesgo" (Play at your own risk). Both can be visited on the museum's website, available every day, 24 hours a day, from anywhere in the world.

On the one hand, "Cánones Alterados" is the recent solo exhibition of Mark Klink, a digital artist from the United States. Inspired by Greek and Roman sculptures, Klink experiments with shapes, colors, and textures, through software manipulation. The interesting thing about this proposal is the re-interpretation of the classical canon, the one that for many centuries represented the ideals of the human being.

"Regreso a casa" (2020) by Alvaro Cresping